3 Stories for OnePlus
Over the course of three productions, we became a trusted partner for OnePlus as they sought to produce bespoke marketing materials for the European market. The Chinese phone and wearable tech manufacturer had high expectations. In their home market, stylised and product-focussed assets are produced at high volume and on tight budgets. As TAKE was there from concept creation to post-production, we established a fruitful working relationship through open and constant discussion, delivering warm and emotion-led campaign imagery that spoke to a European audience.
Our collaboration started with a brief to create a suite of still assets for the launch of the OnePlus Open: a portable, foldable smartphone. They wanted to showcase the product in a European setting ahead of its launch on the continent. We worked with OnePlus on this concept, opting to capture the product against a backdrop of urban and natural scenes. Berlin was the ideal canvas, with our production taking place in the city and the surrounding lakes over two days. Working in our hometown made our full-service production easy to carry out; we called upon our network of stylists, modelling talent and photographers to deliver a seamless shoot.
Following the success of that initial production, TAKE quickly began work on a new brief. This time, we would be capturing the OnePlus 12 & 12R, the company’s flagship models. Again, we worked closely with the client from concept creation, landing on an aspirational yet laidback visual style that would rely on natural light to create a warm and approachable tone. Lisbon was chosen as the setting for the production, as the city’s varied but distinctive architecture and year-round sun allowed us to bring the concept to life. Over a two day shoot we produced 17 campaign images of outstanding quality despite budget and time limitations.
We returned to the Portuguese capital for our third collaboration with OnePlus. This production would centre on the OnePlus Watch 2, a smartwatch for both urban dwellers and outdoor adventurers. With a tight budget and a short turnaround, work quickly and efficiently was key to deliver the nine key motives. During the one-day shoot, we handled the logistics of capturing images both in and out of the city. Scouting locations in nearby Sintra, the rugged Atlantic Ocean coastline providing the perfect backdrop to showcase the product.
Over both shoots in Lisbon, we rallied local stylists, production assistants, lighting and technical crews in our network to support our photographer and modelling talent. TAKE’s 360 approach to these projects, and constant focus on the client’s goals, produced raw and emotion-led imagery that fulfilled OnePlus’ brief to deliver bespoke advertising materials for the European market.
