ADIDAS ORIGINALS x NO SHADE
Based in Berlin, No shade is a collective of creators who organise parties, events and a DJ training program promoting female, trans and non-binary makers. With the aim of creating loss binary, more involved and supportive campaigns, the fashion brand adidas via online retailer Zalando, collaborated with No Shade creators. Focussing upon the combined force of the strong personalities involved with the No Shade collective, photographer Sophie Hemels opted for group shots, showing solidarity and spirit, in a modern interpretation of retro team sport.
Photographer: Sophie Hemels @TAKE
Production support: TAKE Creative Production
Stylist: Lorena Maza
Hair & Make-up: Janina Zais