Schwartau Samt: Let Us Be Velvet

Some campaigns don’t just sell a product, they create a feeling. The latest Schwartau Samt campaign wasn’t just about jam; it was about a state of mind. A world where softness is strength, optimism is a perspective, and connection is to be savoured.

The challenge? Translating their velvety-smooth experience into a striking digital out-of-home (DOOH) campaign. Together with photographer-director duo apricotberlin, we crafted a campaign merging beauty photography, fashion aesthetics, and emotional storytelling into a seamless visual experience.

Under the motto “Laast uns samt sein” (Let us be velvet), the campaign aimed to inspire a softer, more optimistic way of seeing the world – mirroring the creamy, seedless texture of Schwartau Samt. This was more than a product showcase; it was about evoking a mood. Close-ups of touch, taste, and texture invited the audience to experience velvet with all their senses.

Our goal was to balance high-end visuals with emotional resonance while tackling:

• A photography-driven DOOH video campaign. Stills had to translate seamlessly into short, high-impact motion assets.
• A fashion & beauty aesthetic. The visuals had to feel premium yet relatable, elevating the product beyond traditional food advertising.
• Multiple stories with intersecting characters. The campaign wasn’t just about individual moments; it was about connection.

To bring this vision to life, we curated a tailored team from our extensive network, selecting the right experts to match the project’s vision, ensuring flawless execution. Our services included:

• Casting: Selecting modern, charismatic talent with natural beauty and individuality, approachable yet stylish, with a fresh, fashion-forward edge
• Location: Scouting for a stylish Berlin apartment with plenty of natural light, reinforcing warmth and authenticity.
• Fashion Styling: A curated wardrobe focusing on texture and colour.
• Food & Prop Styling: Carefully selected props and the signature Schwartau croissant to subtly reinforce the campaign’s aesthetic and sensory appeal.
• Hair & Makeup: Polished yet natural looks aligned with the brand’s aesthetic.
• Service Production: Managing all logistics for a seamless shoot.
• Post Production: Colour grading, motion edits, and retouching for high-impact digital assets.
• Budget Management: Aligning creative ambition with practical execution.

This campaign highlights how our expertise in fashion aesthetics, beauty imagery, and emotional storytelling created a compelling visual experience. By seamlessly integrating photography and motion, we delivered a campaign that felt elegant, cohesive, and true to Schwartau Samt’s vision.

Credits

Photography + Directing: apricotberlin
Production: TAKE Creative Production
Agency: C/O Setzkorn Kemper
DOP: Patrick Jaworek
Styling: Samira Frieke
Food & Props: Yannick Moeken
HMU: Annika Noack
Post Production: OneHundredBerlin
Talents: Romy Davies @ Pave, Dyovana @ Kult, Mathys@ Core, Paula Batista @ Modelfabrik, Bonnie @ Lichtkind