FILA: Play it!

FILA liberates our preconceived definition of sports goals and offers a playful approach to “better harder faster” with their new concept „PLAY IT”. TAKE gladly accepted the challenge and together with Kristian van Kuijk (Director) and Yotam Shwartz (Photographer) created a very entertaining production in Cape Town South Africa.


Client: Fila Europe
Director: Kristian van Kuijk
Photographer: Yotam Shwartz
DOP: Dillon Buirski
Styling: Peter Georgiades
H&M: Charmaine De Kock
Local Support: 1st Production
Producer on set: Joy Fischer

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