UNFILTERED LIVING – A VISUAL DIARY FOR FILA

With its urban roots, there is an underdog edge to Italian brand FILA, whose edgy sports style returned to the catwalk with their SS2019 collection. Under the campaign umbrella ‘GET REAL’ FILA Europa aimed to explore raw individuality working with TAKE photographer Sophie Hemels, whose unfiltered look connected with this emphasis upon boldness and being true to yourself. For this shoot in an apartment in Berlin, Hemels used a storytelling style, using a visual diary-format to capture personal moments and lifestyles, channelling art, culture and music as part of the everyday.

Credits:

 Photographer: Sophie Hemels @TAKE
Agency: DDB Düsseldorf
Art Buying: Behind the scenes
Production & Casting: TAKE Creative Production
Location Support: WOLKN Productions
Location: Berlin
Stylist: Fernando Torres
Hair & Make up: Janina Zais