With its progressive design and cutting-edge electric technology, SMART combines style and authenticity, addressing a new generation of buyers for whom consciousness of the environment is fundamental to their everyday choices. With a more relaxed user-conscious approach in mind for the SMART EQ campaign, TAKE scouted urban settings where cars are a vital everyday way of getting around. Shooting images suitable for sales as well as advertising, including video content, TAKE Creative Production oversaw each aspect of this lifestyle shoot in Lisbon, Portugal. Setting the tone for a new, more street-focused visual aesthetic in transportation, the campaign emphasized liberation and how we sustainably use and interact with our surroundings without compromising on style.


Photographer: Sophie Hemels @TAKE
Agency: BBDO, Berlin
Production support: SONDA
Casting: TAKE Creative
Location: Lisbon
Styling: Paul Maximilian Schlosser
Makeup: Bastien Zorzetto

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